Part three in our series “Ask the Creator”. When we met Jackson Robinson for the first time earlier this year, we had no idea that the story of this guy would become one of the main stories of CAPITAL C. We can’t wait to show you his compelling story in the final movie. As long as the movie is still in production, we would like to introduce him to you guys here and today with a short interview in our “Ask the Creator” series. Learn from one of the most passionate crowdfunders we have ever met (and we have talked with quite a few). Also, don’t miss his third crowdfunding campaign for his wonderfully drawn playing cards on Kickstarter, the first officially licensed Sherlock Holmes playing cards!
Please note that the clown will not make it into a card design (hopefully). Cool child drawing though.
CAPITAL C: Congratulations on your third successful playing cards project! Before we talk about the current project, how did you come up with the idea of designing cards?
Jackson: Art and design has always been a big part of my life. I’ve been drawing since I could hold a crayon. As a kid, I also remember trying to invent or create my own games. I’d cut up hundreds of little pieces of paper making decks of cards. My love of art continued throughout my education and career. As I branched out to create my own business, it was then that my love of art/design and passion for the art of playing cards began to converge.
CAPITAL C: Why did you choose crowdfunding for your decks?
Jackson: I just love the whole concept. A creator brings his idea to the masses for approval instead of the traditional way of doing it, for example, getting a loan or showing my designs to a company or corporate buyer and seeing if they want it. The reason I chose crowdfunding is because it takes the power out of the hands of the few and puts it in the hands of many.
CAPITAL C: What are your top 3 tips for successfully crowdfunding a project?
Jackson: I have learned so much with each project. Hopefully this advice will help someone else be successful too:
1 – Make your ‘funders’ an integral part of your project. People love to feel connected and like they have been heard. They are likely to give more and publicize more on your behalf, if they feel a personal connection. You can achieve this by a number of ways including: updates, letting the funders/backers vote on aspects of the project, or giving them tasks as a part of the campaign.
2 – Plan Ahead. Before you ever sit down at a crowdfunding website and ask people for money, have a plan, a back up plan, and several alternative plans. There are so many moving parts to these kinds of projects and these are not always going to go smoothly. But if you have contingency plans, that will help a lot.
3 – Let your personality shine through your project. People want to feel connected to a real person. There are so many ways to share who you really are through campaigns like these. Use opportunities like an informational video, campaign updates, photos and other communication to let these supporters know who you are.
CAPITAL C: Your current project is the first officially licensed Sherlock Holmes playing card deck. What is so fascinating about Sherlock Holmes, and what can we expect during the rest of the campaign?
Jackson: Sherlock is fascinating to me because of the characters and stories. I also fell in love with the original pencil and engraving illustrations that were published with it. I have lots of stuff in store for my backers in the Sherlock Holmes project from limited edition decks to screen printed posters.
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